HUNT like a Start Up.

Organizations in larger corporations can struggle to find both the capacity and capability to engage with the market outside their traditional channels and methodology. Start ups hunt differently, and the tools they use are different. With the availability of simple AI solutions to both create and analyze larger data sets at very low cost, so much can be done quickly if we re-invent the process. Combining that with some good ethnography can provide is with a pretty complete picture of the market and it’s potential.

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When we’re hunting, we’re trying to answer a few fundamental questions about the potential business opportunity. Often, we already have part of the answer. Innobrix leverages a few tools in combination to complete the picture.

This isn’t a “one-size-fits all” service, and some degree of customization is always required, but the general steps include: